Fitness Gym Software Blog

Looking for information on how to make your gym run better? In addition to having the best fitness gym software around, we are also here to be a helpful resource. Check out the articles to grow your business and make your life easier.

On-Boarding: Get Your Leads to Convert

Building on last week's topic of creating a seamless On-Boarding experience for a lead, this week we discuss how to optimize your workflow to make it easy for a lead to convert to a member. 

There are 4 keys we are aiming to accomplish. 

1. Don't make your leads wait - Be responsive, be quick. The quickest way to lose a lead is to be slow to follow up on their inquiries

2. Designate a lead manager - Have them utilize the leads list to make sure each lead has been followed up with. 

3. Arm your team for speed - Leverage automations and integrations with messaging solutions (like Slack), to make sure your team gets lead notifications quickly. 

4. Offer the sale and make it easy - Utilize landing pages to make it easy for a lead to complete the purchase. 


Now that we have identified the main goals, here is what you can do to optimize you and your staff's workflow. 

  • Utilize Slack or email notifications to alert your lead manager to respond to leads as quickly as possible (Aim for under a 5 minute response time!)
  • Understand how to utilize each of the different lead statuses. Have your lead manager use the leads list and make sure everyone is followed up with on a regular basis. 
  • Bookmark all of your plan landing pages on a tablet. Designate that tablet as the 'sign-up' tablet. Once a lead is bought in, close the sale by launching the landing page for the correct plan, and walk the lead through the purchase. 

    Here is a full replay of the webinar.


Have any good techniques for closing a lead? Drop them in the comments!

Like you as Gym Owners, we have faced the same challenges. Check out our other articles, which will help you save time and increase revenue. We cover many topics, including:

  • Client Retention
  • Lead Generation
  • Business Health Metrics
  • Operational Efficiency
  • Sales Funnel Optimization
  • Gaining Lost Time to Devote to Your Business and Members
Learn More