We would like to welcome Clayton Borah and CrossFit43North in Nampa, Idaho to the PushPress family! It really means a lot to all of us here when a new affiliate owner trusts us and our product to help them open their doors and succeed at turning a passion into a business. 

Nothing puts the humantouch on a business more than hearing from the owners themselves.  Rather than paraphrase, here is CF43North intheir own words:

About Me
and the Box: 

“I’ve spent the last 12 years working as a graphic
designer. I have BA in graphic design, and MFA in strategic design and I owned
a creative firm for 3 years before deciding I’d rather help people become
better versions of themselves than help businesses I didn’t believe in brand
themselves in ways that weren’t true to who they really were. 

My wife and I both have day jobs and are putting all our
spare time and effort into starting a community at CrossFit 43 North. We’re
staring small. Really Really Small. Like 5 members small, and are planning on
growing very slowly. We are keeping our class sizes capped at 10 so that
everyone get’s the best coaching possible and we’re going to be doing straight
up #classicCrossFit. No strength cycles, no fancy programing, just constantly
varied functional movements performed at high intensity.

With my background in branding we’re putting a lot of
thought into how to strategically build a community that truly reflects our
shared values. The client experience is #1. It’s about our athletes loving who
they are as part of CrossFit 43 North, and not about building the biggest gym
around. We define success a little differently.

We’re going to keep it simple, and enjoy the ride.” - Clayton Borah

CROSSFIT 43 NORTH WILL OPEN ITS DOORS MARCH 30TH!