Managing leads can be a time consuming, but necessary task in order to grow your business.  It’s an area that, without a
sales background, can be foreign to
gym and studio owners who spent most of their time learning and perfecting
their talents as coaches and instructors.

Why is it important to have lead
management?

Leads can
come from mailers, social media, promotions, events, and other means where a
potential client may be interested or may have a need for your product but
maybe they just don’t know it. Lead management comes from using tools with
techniques to systematically enable lead tracking into sales opportunities.
While not all leads convert to sales, or memberships, they are still an
integral part of the sales and marketing process. Knowing who your potential
customer is, and where they come from demographically can help you center your
focus onto more specific marketing strategies and target them more efficiently.

What are we doing at PushPress to
help you manage your leads?

-We created a cleaner process in
tracking leads through a simple sales funnel. You do not need to pre-define the
steps in the funnel. They are color coded and ready for you.  

- Assign the lead to a
coach/staff member. This will keep coaches and staff accountable to the
prospective members. You will know who is killing it in sales and who may need
a little guidance to benefit your business overall.

-Notifications to the coach or
staff member on lead assignment.

-Automation of moving a converted
lead into a membership plan.

-More of that PushPress
simplistic elegance. The new right rail navigation system to easily choose what
you want to view and edit. Collapse and expansion of options to keep your
screen from appearing cluttered with too much data that you don’t need to see
at that moment.

You can find Leads under the
People section of your management control panel. We are still running scenarios
through the new parts of this feature and we encourage our PushPress family to
put their leads through it and let us know of anything that needs improvement
or is glitchy (but we hope to catch them before you do).